Would you like to receive feedback about customer satisfaction? Or would you like to conduct research into product variety or your market position? Then conducting research via the internet is the quickest and also most customer-friendly way. You can have respondents complete a questionnaire on any desired topic, and then send it at a relatively low cost. A long or short questionnaire, open or closed questions or a combination, a public approach or a dedicated mail-shot? Everything is possible, and we will arrange it to order.
Analysis and visualisation
We can also make the answers to closed questions, such as multiple choice questions, directly accessible through an online dashboard. And we will be happy to perform statistical analyses on the collected data for you. For online questionnaires we can also easily add images and audiovisual material to questions. We can also integrate definitions into difficult terms, and adapt the appearance to the house-style of our clients. Our aim is also to make it easy for our clients' respondents. By building in the appropriate functionality, we make it possible for them to skip questions which are not relevant.
Offline quantitative research
Despite the many advantages of conducting research via the internet, there are circumstances which demand a written questionnaire. For example, not every target group may have access to the internet, and for an on-location survey (e.g. in city neighbourhoods, shopping centres etc.), a written questionnaire is preferred. Depending on the number of questions and their form, we will design the most appropriate questionnaire form.
In diary research, participants reconstruct what they did during a certain period of time per activity or unit of time. Risbo has extensive experience in conducting diary research online, where we ask follow-up questions and extract background variables depending on what a participant has completed. The Day Reconstruction Method (Kahneman et al., 2004) is a method of asking research participants about the distribution of their time across different activities and how they experienced the activities performed. Risbo has developed an online version of this method, in the form of "yesterday's diary. In the "yesterday's diary," participants report what they did on the previous day by listing the activities performed for each unit of time.
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